Key Charity Statistics for 2025

In 2025, the charity sector continues to evolve rapidly. Donors are savvier, digital tools are more essential than ever, and the demand for transparency is at an all-time high.

Let’s start with the numbers. Nearly 70% of charitable donations in the UK are now made online—a figure driven by the rise of mobile giving and digital fundraising platforms. Charities that aren’t investing in digital journeys risk being left behind.

Matching campaigns remain a firm favourite. In fact, donors are 80% more likely to give when they know their donation will be doubled. That stat alone is why tools like Cause Matcher have become invaluable for UK charities.

But it’s not just about giving. Volunteering is changing too. 60% of people now say they’d prefer to offer their professional skills rather than traditional time-based volunteering. This trend is transforming the relationship between charities and businesses, as more employers encourage staff to give back during work hours.

And let’s not forget the younger generations. Millennials and Gen Z now make up a significant portion of the UK’s donor base—and they’re more likely to give to causes that are transparent, digitally present, and value-led.

The bottom line? Charities must be agile. They must embrace data, digital engagement, and meaningful partnerships if they want to stay relevant in 2025 and beyond.